Aidis Dalikas

Global Head of Creative Services, Httpool, Founding Board member, IAB Baltic, Lithuania

Aidis Dalikas is currently the Global Head of Creative Services at Httpool and Founding Board member at IAB Baltics. Aidis has more than 15 years of experience in the digital and creative advertising industries, both in the local Baltic markets and globally.

He truly believes in the value that creative advertising can create to the bottom line, and contrary to the emerging trend, is a proponent of a more balanced approach to advertising - which is aiming to preserve brands in the minds of consumers for a long time, instead of adopting a purely short-term, numbers-based approach to determine what "works"."

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