Başak studied Business Administration and began her career in Turkey in the marketing department of a holding company. After 8 years, she continued her career in Havas Media as programming & bartering director. After 2 years, she became ‘Business Development & Strategic Planning Director” and she gained experience on different sectors by handling major multinational and local accounts and played key role in new business prospects. With the knowledge of marketing communications with a focus on advertising, strategic brand management, media and client relationships., she became the Managing Director of Havas in 2013. She continues her career at Havas as CEO since 2018.