Tereza Báčová
New Business and Strategy Director, Mediaplus Group, Czech Republic
Tereza is New Business and Strategy Director in Mediaplus Prague, which stands for excellency in independent, unbiased, high quality media advising.
Within (creative) media strategy, Tereza dominates strong synthesis power and creating new cross-passionate contexts. Both is essential for pitching process as well for brand strategy development in order to attract consumer´s heart and mind in running world in the long term.
After 3 years in Havas Media she was drafted by the leading independent agency group Mediaplus Group and spent almost two years in Munich headquarters as International Creative Media Manager responsible for creative media for e.i. HORNBACH in Europe.
Since established in 2020 she co-runs Mediaplus Prague, the Czech Mediaplus Group agency office, with strategy supervision of brands like De´Longhi Group, HORNBACH, BMW/Mini, E.ON, C&A and others.
Alongside Tereza publicly speaks about two topics the most currently – responsibility of media knowledge and biohacking possibilities for healthy and high performance in every job.
