Brands Are Not What You Think
Next up on the Golden Drum stage, we're excited to welcome Malcolm Poynton, Global Chief Creative Officer and President Creative of Cheil Worldwide! Named one of AdAge’s ‘World’s Top 10 Digital Minds’, Malcolm is a visionary in redefining brand-consumer connections. With groundbreaking campaigns like Foot Locker’s Sneakerpedia and Dove’s Campaign for Real Beauty, he has led top agencies to multiple Agency of the Year titles. Now at Cheil Worldwide, he’s propelled the network to global acclaim!
At the Golden Drum stage, Malcolm will uncover why despite the industry's technological advancements, advertising has become less effective today. Don't miss this eye-opening session as he shatters traditional brand perceptions with groundbreaking psychological insights on how emotive creativity drives greater success!
