Emotionally Charged: Understanding emotion in ads with AI to drive effectiveness

Meet Barney Worfolk-Smith, Managing Director of DAIVID, EMEA, gracing the Golden Drum Festival stage. With a deep-rooted expertise in creative effectiveness and digital innovation, Barney is set to captivate your creative senses.

Don't miss his insightful session, where he unravels the profound influence of emotions in the realm of advertising. Get an exclusive glimpse into DAIVID's cutting-edge 'DAIVID 39' emotions classification, and witness how AI works its magic in decoding these sentiments. Journey through a compelling case study on emotional mapping for Shiseido, and stay tuned to discover why Barney draws intriguing parallels between emotions and birds!