Gunn Report, the global index of creative, effective and media excellence in advertising, is being rebranded as WARC Rankings, with changes to how the listings are compiled to ensure they remain truly impartial and transparent.
A significant change is that the award shows included in the listings will be disclosed, and will be determined by the industry via an annual survey. Following this year’s survey, the WARC Creative 100 rankings will focus on five global and eight regional awards shows.
For the global awards shows, the industry chose Cannes Lions International Festival of Creativity, Clio Awards, D&AD, London International Awards (LIA) and The One Show. Meanwhile, Adfest, Dubai Lynx, El Ojo de Ibeoamérica, El Sol, Eurobest, Golden Drum, Loeries and Spikes Asia have been chosen to represent the regional awards shows.