Catalin Dobre on His Recipe to Great Creativity

Following McCann Worldgroup’s victory as Network of the Year, Catalin Dobre, Co-CEO and Chief Creative Officer at McCann Worldgroup Romania, and Regional Creative Director at McCann CEE, unveiled the driving force behind exceptional ideas: a simple yet powerful formula of relentless hard work and collaboration among passionate, like-minded individuals. He praised the festival’s ability to spotlight unique regional creativity—non-traditional thinking shaped by local lifestyles and perspectives. This distinct DNA, he believes, has the power to inspire extraordinary solutions!