The pandemic increased yet the high speed of technological developments. In an age where automation is rapidly progressing and machines are getting even closer to meeting human capabilities, we will explore the skill they cannot match – creativity.

Sebastian Stępak, Chief Executive Officer of MSL CEE will be picking the brain of the newest Golden Drum Hall of Fame Members and two of the most brilliant creative minds and leaders; Jorg Riommi, Chief Creative Officer of Publicis Groupe Central and Eastern Europe who was in the past year ranked #7 most awarded Chief Creative Officer in the world by The Drum ranking  and won the title Creative Director of the Year at Golden Drum Festival and Jason Romeyko, Worldwide Executive Creative Director and Managing Partner at Serviceplan International who holds 600+ awards from across all major festivals and has helped lead Serviceplan Group to the prestigious title Independent Network of the Year at this year’s Cannes.

Find out how was creative brilliance achieved in the past and what has changed the most in the age of automatization. How do we need to adapt our creative processes? How should our talents evolve in order to utilise the benefits of the cutting-edge technologies? Sometimes the technical requirements of new formats and devices squash even the boldest, the most creative ideas. How do we overcome that? How can we manage talents and their skills to build the agency on the 2030 standard?

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