VICTORY IS TIMELESS

Creative idea

Every year, March 18 revives the unshakable pride of the Çanakkale Victory in the nation’s memory. To move beyond traditional commemorations, Colin’s merged fashion with history by using what it knows best clothing. Striking visuals were created around three symbolic objects: a worn-out boot, a bullet-pierced canteen, and a stained jacket each evoking the hardships of the battlefield. Without words, these war relics conveyed a timeless story of sacrifice and resilience. United under the line “Victory is Timeless,” the campaign was presented on large digital screens visible both inside and outside store locations delivering a modern, silent yet powerful tribute to this historic victory.

Brand name: COLIN'S
Advertiser / client: COLIN'S
Product / service: PRODUCT
Campaign name: VICTORY IS TIMELESS
Agency network: INDEPENDENT AGENCY
Agency: KARPAT Independent Advertising Agency Istanbul
Web address: https://www.colins.com
Agency chief executive officer: Demir Karpat Polat
Creative director: Tolga Akyüz, Gamze İçhedef
Art director: Irmak Hatipoğlu
Copywriter: Irmak Hatipoğlu
Account director (agency): Kevin Adato
Client account director: Önder Ön
Strategic planner / strategist: Ece Yeniyol Kunt