Work is not the whole story

Creative idea

As the second season of Apple TV’s Severance gained significant popularity among TV enthusiasts in Bulgaria, we recognized that both the show and the KitKat brand tap into the same tension—the challenge of work-life balance. When one of the country’s most widely read digital outlets, Boulevard Bulgaria, known for its extensive cinema and TV coverage, planned an article on the series, we seized the opportunity to contextually integrate KitKat by placing an ad within the article and recreating one of the series’ most talked-about visual elements—the distinctive cubicle desk arrangement in Lumen Industries’ office.

Brand name: KitKat
Advertiser / client: Nestlè
Product / service: Confectionary
Campaign name: Work is not the whole story
Agency network: INDEPENDENT AGENCY
Agency: Huts, Sofia
Web address: https://www.hutsgroup.com
Agency chief executive officer: Spyros Manakos
Executive creative director: Tsanka Krusheva
Creative director: Dragomir Donchev
Art director: Boris Bratkov
Copywriter: Spas Nikolov
Account director (agency): Iliyana Mednikarova