VUB Saving Button

Creative idea

To promote VUB bank’s saving accounts and fight impulsive online shopping, we created an eCommerce button that does not spend your money, but rather provides you with the option to save it and think twice about the purchase. The money saving button. A special Chrome browser plugin that ads to every 'Add to cart' button an alternative button 'Rather save'.

Brand name: VUB Bank
Advertiser / client: VUB Bank, member of Intesa Sanpaolo
Product / service: Saving Accounts
Campaign name: VUB Saving Therapy
Agency network: INDEPENDENT AGENCY
Agency: TRIAD Bratislava
Web address: http://www.savingbutton.online
Executive creative director: Martin Woska
Creative director: Vlado Kurek
Art director: Adam Majko, Csilla Polak
Copywriter: Matus Hliboky
Account director (agency): Natália Mikušová, Michaela Markusková
Additional company: Developer: Roman Janajev