Corporate Identity

Creative idea

Believing that every child is unique and deserves the chance to realize their potential, Jimstars an exclusive gymnastics school for children commissioned a visual identity that reflects this mission. The brand’s promise to offer a colorful, free world where every child is valued like a star became the foundation of the concept. Inspired by the forms of gymnastics mats, twelve core shapes were developed to create a versatile and dynamic graphic universe. These shapes not only constructed the logo but also formed a distinctive alphabet that defines the brand’s playful, inclusive spirit.

Brand name: JIMSTARS
Advertiser / client: JIMSTARS
Product / service: Service
Campaign name: Corporate Identity
Agency network: INDEPENDENT AGENCY
Agency: KARPAT Independent Advertising Agency Istanbul
Agency chief executive officer: Demir Karpat Polat
Creative director: Cantekin Güngör, Gamze İçhedef
Art director: Burcu Köken
Copywriter: Cantekin Güngör
Designer: Burcu Köken
Account director (agency): Nadire Şıpka
Client account director: Sevgi Özçelik
Strategic planner / strategist: Ece Yeniyol Kunt
Agency producer: Deniz Vurgun