Blacksand Campaign

Creative idea

Bambi was a rapidly growing mattress brand in Turkey that placed strong emphasis on local R&D. Its long-time brand face was about to star in a film titled Aşkın Dünkü Çocukları, shot in Ünye, Ordu. At the same time, we were preparing to launch the new Blacksand mattress, inspired by Ünye’s magnetic black sand. This convergence led us to sponsor the film, making Bambi the first brand in Turkey to back a feature-length movie. We produced a commercial in Ünye that mirrored the film’s atmosphere, integrating Blacksand naturally into the storyline as if it were part of the movie itself.

Brand name: BAMBİ
Advertiser / client: BAMBİ
Product / service: PRODUCT
Campaign name: Blacksand Campaign
Agency network: INDEPENDENT AGENCY
Agency: KARPAT Independent Advertising Agency Istanbul
Additional company: MediaStore, Genna İstanbul, Shortcut
Production company: SHORTCUT
Web address: https://bambi.com.tr
Agency chief executive officer: Demir Karpat Polat
Creative director: Tolga Akyüz, Gamze İçhedef
Art director: Mustafa Hayıt
Copywriter: Tolga Akyüz
Designer: Mustafa Hayıt
Account director (agency): Buse Tetik
Client account director: Adem Çetmen
Managing director: Cem Baş
Strategic planner / strategist: Ece Yeniyol Kunt
Film production: SHORTCUT
Director: Ersan Çapan
Music: Jingleist
Agency producer: Deniz Vurgun
Post production producer: Ahmet Karakaş