The Unseen Collection Of Microplastics

Creative idea

In 2022, one of Hungary’s biggest art festival Night of the Artifacts put sustainability in focus with the aim to draw attention to environmental issues such as microplastic pollution. In collaboration with WWF Hungary we have co-created artistic symbols that make the invisible visible. A micro sphere. A pair of earrings. A necklace and a ring. All made with microplastic samples from Danube. We have launched an online auction to raise donations for WWF Hungary's Living Rivers Program to clean up natural waters and save wildlife by selling the art pieces.

Brand name: WWF Hungary & Night of the Artefacts
Advertiser / client: WWF Hungary / mutargy.com
Product / service: WWF Hungary & Night of the Artefacts
Campaign name: The Unseen Collection Of Microplastics
Agency network: VML
Agency: VMLY&R Budapest
Executive creative director: Dániel Csirke
Art director: Zsolt Szabó
Designer: András Kohut
Pr director: Fruzsi Balogh
Photographer: Zoltán Sárosi
Agency producer: Fanni Brill
Digital creative: Gergő Zámbó, Attila Rózsavölgyi
Additional company: Chief Business Development, Technology And Content Officer: László Heiszki Head of Art: Kata Bánkövy Creative Group Head: Endre Minda Senior Account Manager: Bori Makai Glass jeweller artist: Luca Kohut-Görömbei