An Excellent Place for a Landfill

Creative idea

To urge people to think about waste sorting and stress the importance of it we started to troll them by promoting the building of a new landfill in Riga and asked the citizens to vote for the best district for it. To trigger people even more, we put signs up with the message: “An excellent place for a landfill”. They appeared in different city districts, making the inhabitants around them outraged. After many concerned citizen phone calls to the city council, we revealed the true message of our campaign - Getliņi EKO will be full in just 6 years and Riga will sink in waste! Reduce your garbage!

Brand name: Getliņi EKO
Advertiser / client: Getliņi EKO
Product / service: Waste management
Campaign name: An Excellent Place for a Landfill
Agency network: McCann
Agency: McCann Rīga
Executive creative director: Valters Jonāts
Art director: Dmitrijs Pavlovs
Designer: Roberts Galviņš, Kristaps Baumanis
Account director (agency): Madara Gore-Bērziņa, Maruta Grāvīte-Indrāne
Managing director: Madara Gore-Bērziņa
Strategic planner / strategist: Tatjana Baranovska