Hear our voices!

Entry code: D36011GD19Agency: Block & Roll BelgradeAdvertiser / client: Prijatelji dece Srbije
Group: D Audio, D36 Social good

Creative idea

In the cacophony and noise in social and traditional media, the voices of children are completely overheard. On occasion of the 30th anniversary of the UN Convention of the Rights of the Child, we wanted to bring the attention of media and general public to the importance of listening to children. At the smallest public bus in Belgrade number 24 we created a different and memorable sound experience for all passengers: instead of the regular grown-up woman's voice from the automats, next stops were announced by pre-recorder children's voices. The campaign ran for 10 days and got huge media attention.

  • Brand name: 30th anniversary of the UN Convention of the Rights of the Child
  • Advertiser / client: Prijatelji dece Srbije
  • Product / service: non profit
  • Campaign name: Hear our voices!
  • Agency network: INDEPENDENT AGENCY
  • Agency: Block & Roll Belgrade
  • Additional company: She Films
  • Production company: She Films
  • Web address: http://www.prijateljidece.org
  • Executive creative director: Svetlana Copic
  • Art director: Predrag Markovic
  • Copywriter: Aleksandra Kojic
  • Designer: Jovan Savic
  • Account director (agency): Jelena Savkovic
  • Client account director: Bozidar Dimic
  • Managing director: Maja Nadezdic
  • Film production: Minja Jovanovic
  • Director: Vladimir Karan
  • Director of photography: Matija Munjiza Petrovic
  • Music: Luka Jocic
  • Post production: Ivan Tanaskovic
  • Additional company: RadioAparat