Hear our voices!

Šifra: D36011GD19Agencija: Block & Roll BelgradeNaročnik komunikacij: Prijatelji dece Srbije
Skupina: D Audio, D36 Social good

Kreativna ideja

In the cacophony and noise in social and traditional media, the voices of children are completely overheard. On occasion of the 30th anniversary of the UN Convention of the Rights of the Child, we wanted to bring the attention of media and general public to the importance of listening to children. At the smallest public bus in Belgrade number 24 we created a different and memorable sound experience for all passengers: instead of the regular grown-up woman's voice from the automats, next stops were announced by pre-recorder children's voices. The campaign ran for 10 days and got huge media attention.

  • Ime znamke ali podznamke: 30th anniversary of the UN Convention of the Rights of the Child
  • Naročnik komunikacij: Prijatelji dece Srbije
  • Izdelek / storitev: non profit
  • Ime kampanje: Hear our voices!
  • Agencijska mreža: INDEPENDENT AGENCY
  • Agencija: Block & Roll Belgrade
  • Druge sodelujoče agencije oz. Partnerji: She Films
  • Produkcijska hiša: She Films
  • Spletni naslov: http://www.prijateljidece.org
  • Izvršni kreativni direktor: Svetlana Copic
  • Umetniški direktor: Predrag Markovic
  • Tekstopisec: Aleksandra Kojic
  • Oblikovalec: Jovan Savic
  • Direktor projektov: Jelena Savkovic
  • Direktor odnosov z naročniki: Bozidar Dimic
  • Generalni direktor: Maja Nadezdic
  • Filmska produkcija: Minja Jovanovic
  • Režiser: Vladimir Karan
  • Direktor fotografije: Matija Munjiza Petrovic
  • Glasba: Luka Jocic
  • Post produkcija: Ivan Tanaskovic
  • Druge sodelujoče agencije oz. Partnerji: RadioAparat