Chicken

Creative idea

This series puts the spotlight on the real hero defining every great dish: that signature mix of spices. The campaign re-positioned Fuchs condiments as a premium brand in Romania, while trying to capture blends and aromas in a visual. This was a showcase of the real product and its tasty looks as the photographs presented the actual ingredients, in meticulous timed shots and post-processing, without any CGI involved.

Brand name: Fuchs Spices
Advertiser / client: Fuchs Romania
Product / service: Condiments
Campaign name: Signature Spices
Agency network: MULLENLOWE
Agency: MullenLowe Bucharest
Web address: https://www.fuchs-condimente.ro/
Executive creative director: Damian Nunez
Creative director: Silviu Antohe, Mihai Costache
Art director: Silviu Antohe
Copywriter: Mihai Costache, Radu Nantu
Account director (agency): Andra Panaitescu, Ana Fara
Photographer: New Folder
Agency producer: Adrian Radu
Post production: New Folder