Business loan to pay taxes

Campaign idea

Where do taxes we pay end in fact? For the first time, the bank has addressed small businessmen, thus a strong insight that would make the brand relevant for them had to be found. Through a brave message we stood up next to businessmen who have to pay taxes but despite paying them in an almost 30-year-old free society they cannot see the desired effect of it.

Brand name: Postova banka
Advertiser / client: Postova banka
Product / service: Business loan to pay taxes
Campaign name: Business loan to pay taxes
Agency network: LEO BURNETT
Agency: Wiktor Leo Burnett, Bratislava
Production company: JOJ Production
Executive creative director: Peter Kacenka
Creative director: Martin Keder
Art director: Martina Mihalova
Copywriter: Martin Keder
Director: Martin Keder, Martina Mihalova
Director of photography: Martin Chlpik
Music: Matus Siroky
Additional company: Account Manager: Simona Bobekova, Juraj Vyboch