Bonds only Planica can spark

Creative idea

Some bonds can only be sparked in places that bring together people from across the country, united by one collective goal: sport. But it’s not just about the sport, is it? It’s about being fully present in the moment, letting the world outside fade away, and finding yourself surrounded by others who share the same passion. It’s about the chants echoing in the valley, the flags waving in the cold wind, the heartbeat that seems to sync with thousands of others around you. It’s about feeling closer to strangers, if only for a weekend, than you sometimes do to people you’ve known for years. Because here, there are no roles, no masks, no titles that separate us. Here, you are not defined by your job, your hometown or your daily life. You are defined by your voice, your passion, and the simple fact that you showed up to feel it all. That’s what Planica does for anyone. Whether a nun, a businessman, or a metalhead, in Planica, we are all the same. We are all fans. The mountain doesn’t care about your background. The snow doesn’t care about your worries. The roar of the crowd doesn’t care about your status. In Planica, barriers fall away. The cold feels warmer. The air feels sharper. The moments feel endless. And the memories made here follow you home, long after the last jump is done and the stadium grows quiet. Planica is not just a place on the map. It’s a place in your story, because in Planica, we are all the same. We are all fans.

Agency: DROM agency
Authors: Matic Kosem, Teja Fajdiga