Feel the Freedom

Creative idea

INSIGHT: There's a split second in ski jumping when gravity releases its grip and the jumper floats suspended between earth and sky. In that moment, nothing else exists – no limitations, no boundaries, no doubt. Just pure, intoxicating freedom. We all crave that feeling. That moment when we're completely ourselves, unchained from expectations and judgments. When we can love who we love, express what we believe, make choices without apology. But most experience it in fleeting glimpses. But what if an entire event could deliver that rush? That weightless feeling of freedom, not for seconds but days? IDEA: FEEL THE FREEDOM FEEL THE FREEDOM is not just a call to action – it’s a promise. The same rush of freedom that athletes feel in mid-air is waiting for everyone who comes to Planica. The spirit of the Ski Jumping World Cup is one of complete acceptance. It lets you be exactly who you want to be, without fear, without compromise. Love who you want to love – no matter the gender. Celebrate with the crowd, even if you usually don’t get to. Live and breathe sustainability knowing that here, it’s not just tolerated – it’s celebrated. For a few precious days, you get to live weightless. Like the jumpers, you leave everything behind – the noise, the pressure, the judgments – and simply exist. Fully. Freely. Exactly as you were meant to. With our idea, Planica becomes more than a competition. It turns into a place where fans don’t just watch ski jumping – they feel what the athletes feel: complete, liberating freedom. And for a moment, that freedom feels like it could last forever.

Agency: Triad Advertising, Prague
Authors: Jaroslav Salon, Tereza Kopečná