The One Line

Creative idea

The world is made from lines. In the world, in nature, in us. The parallels circling our planet. The horizon where earth meets sky. The rivers carving their way through valleys. The veins that carry life through us. The smile lines on our faces, telling stories of time. We are made of lines. We follow them, we create them, and together, we extend them. Since 1934, Planica has carried one of the lines. And it is a spectacular one. First, it was the slope itself. The single line of flight. Of courage, of human ambition, of possibility. But across generations, it became much more. The slope transformed into a line that unites nations and families, visitors and locals, strangers and friends, brands and athletes. All drawn together into one collective arc of belonging. At Planica, every person becomes a point along this line of connection. Each voice in the crowd, each clap, each cheer, each jump, each heartbeat adds to its trajectory. Until the line is no longer just about the ski jumper’s descent. It becomes about the shared ascent of us all. Its slope arcs upward, but the line extends outward, going beyond the poster itself – connecting not just athletes and fans, but humanity itself, into a world where everyone belongs. Unlike borders, a line does not divide or exclude. Unlike walls, it does not close. A line continues. It invites others to join. It welcomes every story, every culture, every race, every heartbeat into its never-ending flow. This is Planica. This is the one line that connects us all. One line where everyone belongs.

Agency: Pristop, Ljubljana
Authors: Neja Geč and Žan Kreft