This is What Ski Jumping Feels Like

Creative idea

The moment before you take the jump, your stomach drops. Adrenaline rushes through your body. Electricity sparks through your fingertips, chills run down your spine. You’re feeling everything, all at once. Will it work out? Will it not? You’ll only know after you’ve taken the leap. And so, you jump. Insight - You don’t need to experience ski jumping to know what it feels like. Why? Because you’ve lived it before. That same thrill in the face of the unknown, that same exhilarating rush; it all lives in everyday human experiences. Kissing them for the first time. Proposing to the love of your life. Finishing an important chapter and leaping into another. These are universal life experiences that perfectly illustrate the uniqueness, excitement and togetherness around the Ski Jumping World Cup in Planica. The creative idea behind the poster series illustrates this exact connection. It makes you stop. Think twice. Look twice. And instantly feel welcomed to Planica. No matter how much we love sport, where we are from, or what we believe in, we can all join and feel the same warm and familiar rush. Coming to Planica is more than an invitation to be a part of an extraordinary sports competition. It is a celebration of adrenaline, of community, of inclusion and belonging. A world open to everyone, where unforgettable leaps, reflected in both sport and in our lives, become truly Priceless. This is THE opportunity to be a part of something bigger that unites us: the pure joy of shared human experiences. And so, you jump. Welcome to Planica!

Agency: Saatchi & Saatchi + The Geeks - Bucharest
Authors: Diana-Elena Savin (Art Director) & Dobre Cătălina-Elena (Copywriter)