United with Mastercard.

Creative idea

In every sport, there is that quiet, powerful moment just before the motion begins — the pause before the leap forward, the deep breath before the jump. It’s a moment filled with tension, hope, and possibility. That’s where this poster’s story begins. At the center of the image, four hands — each different in skin tone, gender, and ability — come together around a single Mastercard. Not by accident, but by choice. In that one shared motion, the card becomes more than a tool for payment — it becomes an invitation. A symbol of unity. A key to a world where participation matters more than winning, and where sport is no longer about who is the best at something. On the card, a ski jumper soars mid-air — faceless, nameless, borderless. The jumper is anonymous — because they could be anyone. They could be you. They could be any one of us. Each hand tells its own quiet, powerful story: a professional skier, a young woman, a fan in a wheelchair, or skier from a country rarely seen in winter sports. Different stories, yet all holding the same card. All holding the same opportunity. These are people who’ve been told, time and again: you’re too different, too late, too much, or simply not enough. And to them, Mastercard says: you already belong. Mastercard doesn’t just open doors — it redefines the spaces we’re allowed to step into. This isn’t just a poster. It’s a statement. It’s a reminder that inclusion doesn’t have to be loud to be powerful. Sometimes, it whispers. Through small gestures. Through shared moments. Through four hands, one card, and the courage to jump — together. United with Mastercard.

Agency: Pristop, Ljubljana
Authors: Polina Shkolnikova