Entry code: Z14003GD19Agency: Havas Worldwide SofiaAdvertiser / client: Unicef
Group: Z Social Good, Z14 Non-profit social good

Campaign idea

Approach: Put audience in the shoes of a child that is bullied or undergoes verbal, physical, psychological, Internet or any other kind of violence by his or her schoolmates. Create an emotional impact through realistic footage in TVC and VR experience. Suggest that violence knows no break, that children are vulnerable to a non-stop stress in such unsafe environment especially when school lessons are over.

  • Brand name: Unicef
  • Advertiser / client: Unicef
  • Product / service: Donations
  • Campaign name: Together against school violence
  • Agency network: HAVAS WORLDWIDE
  • Agency: Havas Worldwide Sofia
  • Production company: Screen Brothers
  • Web address: http://www.unicef.bg
  • Executive creative director: Anton Georgiev
  • Creative director: Sergei Georgiev
  • Copywriter: Kalina Doneva
  • Designer: Natalia Nikolova
  • Account director (agency): Emiliana Marinova
  • Client account director: Denitza Kamenova
  • Managing director: Jordan Jordan
  • Strategic planner / strategist: Valentin Cohen
  • Pr director: Aneta Deevska
  • Film production: VR City