Zsófia Erdei
Creative Director, Dentsu Creative Budapest, Hungary
Originally a journalist, novelist, and political speechwriter, in a country where open-minded thinking increasingly puts you on the wrong list. She eventually took those storytelling skills to the ad world. Today, she is the Creative Director at Dentsu Creative Budapest, where she bridges the gap between complex tech and human connection. Her career is defined by leadership roles at VML (formerly Y&R) and Artificial Group. with a trophy cabinet featuring Gold LIAs, a Silver Clio, a Silver Golden Drum, a Golden Hummer, two Gold London International Awards and winning the Young Lions national round.
