Afternoon Sessions Highlights
The day's sessions have officially come to an end. We were treated to a wealth of creative insights, eye-opening solutions, and inspiring stories that left us in awe. Now, let’s look back at the key takeaways from the afternoon speakers.
Adam Kerj, Chief Creative Officer at Accenture Song Europe and Creative Business Excellence Jury President, highlighted that creativity is essential for scaling ideas and avoiding mediocrity in a world where AI has democratized access to tools. By actively curating and facilitating creativity, we can tackle real-world challenges and amplify human potential.
Janet Levine, Global Head of Invention at Mindshare and Creative Media Excellence Jury President, transported us to a media utopia where she illustrated how to build a successful "world," akin to Ryan Reynold, by committing to creative consistency and leveraging common points to cultivate your "fandom".
Malcolm Poynton, Global Chief Creative Officer and President Creative at Cheil Worldwide, pointed out that emotionally engaging creativity is where the magic happens. Emotions are the real game-changers in decision-making, so to create compelling ads, brands must inspire people to believe in what they believe.
To continue with the theme, Riku Vassinen, Chief Executive Officer of hasan & partners, emphasized that not every brand needs a lofty purpose; sometimes, a little "magic dust" goes a long way. He highlighted that humor is the most effective emotional approach, as brands have the power to uplift and lighten the mood.
Jay Richards, Chief Executive Officer of Imagen Insights, highlighted the common mistakes brands make when marketing to Gen Z. To help brands dodge these pitfalls, he shared a checklist emphasizing collaboration, diverse perspectives, and the power of consumer feedback.
Aidis Dalikas, Head of Creative Performance at Aleph Group and Co-founder of The C School, brought attention to the crisis facing our industry and called for a fundamental shift in how we operate. His solution? Invest in talent to elevate creative standards and pave the way for bolder advertising.
