Calvin Innes Brings the Power of Fandom to the Golden Drum Stage

On the Golden Drum Stage we will see Calvin Innes, General Manager and Creative Director at JvM NERD London, take the stage at Golden Drum to explore the cultural phenomenon that’s transforming the media landscape: fandoms.

In his talk, "Fanpower: How Fandoms Became the Most Valuable Media Channel", Calvin will dive into how fan-driven subcultures - from gaming communities to kidult collectors - have become one of the most powerful forces in contemporary media. It’s more than just a trend. It’s about real emotional connections, authentic storytelling and communities that move markets.

With over 20 years of experience and a client list that includes Sony, Bandai Namco and Universal Studios, Calvin is known for turning niche passions into global campaigns.

As President of this year’s One-Channel Jury, he’ll also share what it takes to create work that resonates deeply with audiences.

Expect fresh insights into a media world shaped by loyalty, creativity and culture.
From fandoms to fine detail, this is a powerful reason to be in the room this October so make sure to buy your delegate pass now.