Creativity with Impact: Three effectiveness trends behind this year’s most-awarded campaigns

What are the trends that define the most successful marketing campaigns today? And how are leading brands managing to strike the balance between creativity and effectiveness?

At this year’s Golden Drum, Paul Stringer, Managing Editor of Research & Insights at WARC UK, will shed light on exactly that in his talk Creativity with Impact: Three effectiveness trends behind this year’s most-awarded campaigns.

Drawing on global research and award-winning case studies, Stringer will explore the shifts in media, strategy, and effectiveness that are shaping the marketing landscape. Attendees will gain first-hand insight into how brands are turning current challenges into opportunities, creating campaigns that stand out while delivering real results.

Expect a data-driven session filled with practical inspiration, sharper strategic thinking, and a clear view of where marketing is heading next.

Don’t miss the chance to be in the room and experience this session live at Golden Drum so make sure to buy your delegate pass now.