Trying to copy and paste will not work

Three industry professionals from Italy - Davide Boscacci, Global Executive Creative Director at Publicis Milan, Marianna Ghirlanda, Chief Executive Officer at DLV BBDO, and Emanuele Nenna, Chief Executive Officer at Dentsu Creative - shed light on what the pandemic has changed in their everyday agency life.

How was the creative process affected? What were some trends that arise? And most importantly, how they managed to build trust with people they never met before?

The pandemic was the time to reinvent relationships because professional and personal worlds have never been closer than now. They were surprised to see how technology has improved their internal communication but agreed that it’s important to be back – there has to be a balance between working in the digital and the real world because ‘’sometimes you just need to be there, look people in the eyes and understand them’’ said Davide.