Will Goodhand

Chief Innovation Officer, GoodMore Global Ltd., UK

Will Goodhand is Chief Innovation Officer of the strategic consumer insight consultancy GoodMore Global Ltd. GoodMore works with brands and organisations across innovation, brand & communications, and customer experience; meeting business challenges with bespoke solutions and creative consumer insight.

Will’s previous roles include leading Brand & Communications research at Board level in Kantar TNS, after bringing behavioural science and emotional measurement into mainstream research at BrainJuicer/ System1 PLC.

Will is a regular platform speaker around the world, from keynoting at the Canadian Social Change Conference alongside Justin Trudeau, to lectures at HULT, EM Lyon and Kigali business schools. Recently, he was involved in developing Lemon, the Institute of Practitioners in Advertising publication regarding the crisis in creative effectiveness and culture, presenting its ground-breaking findings around Europe and the US, including South by South West. 

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