CNBC-e Hello

Creative idea

During its golden era, CNBC-e was a beloved thematic channel in Turkiye, known for airing foreign shows in their original language with Turkish subtitles, a feature unseen on Turkish TV before. When streaming platforms didn’t exist and online TV was limited to local, dubbed content, CNBC-e offered high-quality international programs. Iconic shows like The Simpsons and Game of Thrones became cultural staples. After a successful 15-year run, the channel suddenly ended, leaving a void in the media landscape. Now, after a 9-year hiatus, CNBC-e is back, announcing its return with a simple, nostalgic message: “–Hello,” in its iconic subtitle style.

Brand name: CNBC-e
Advertiser / client: İlbak Holding
Product / service: Channel
Campaign name: Hello
Agency network: INDEPENDENT AGENCY
Agency: Happy People Project, İstanbul
Media agency: Forward Media
Additional company: Forward Media
Web address: https://www.cnbce.com/
Agency chief executive officer: Yaşar Akbaş, Orçun Onural
Chief creative officer: Ergin Binyıldız
Executive creative director: Atilla Karabay
Creative director: Mesut Yüksel, Şadi Akbudak
Art director: Mustafa Geyik, Eyşan Ersoy
Copywriter: Tamer Kılıç, Göktürk Üstüner
Designer: Haluk Karslıoğlu
Account director (agency): Tuba Karaca Azak
Client account director: Su Hazal İlbak
Media director: Atakan Kural
Managing director: Pelin Börk
Strategic planner / strategist: Özgün Özkalay
Senior planner: Nilüfer Özlem Akbaş, Maral Karagöz
Digital creative: Mürsel Güven
Additional company: Account Supervisor - Şenay Elvan Duman