13 MINUTES: NATIONAL DELAY DAY

Creative idea

National Delay Day used cultural, sports, and educational events to gain nationwide publicity and raise awareness of the speeding problem before one of the most tragic weekends on Czech roads – Easter. By delaying essential events such as the national football cup, radio news, one of the most famous theatre shows, or university classes, the day attracted major TV News that delivered the message to over 25% of the population in just one day. Organic media played an essential role in minimum media budget disseminating information, promoting the day resulting in the Easter holiday with the least fatalities in the century.

Brand name: Czech Insurance Association
Advertiser / client: Czech Insurance Association
Product / service: Czech Insurance Association
Campaign name: 13 MINUTES: NATIONAL DELAY DAY
Agency network: MCCANN WORLDGROUP
Agency: McCann Prague
Media agency: Hero&Outlaw, MEDIABRANDS CZ
Additional company: Hero&Outlaw / MEDIABRANDS CZ
Web address: https://www.13minut.cz/bez-spechu/
Executive creative director: Leonard Savage
Creative director: Aleš Brichta, Vítězslav Štrobl
Art director: Vítězslav Štrobl
Copywriter: Aleš Brichta
Designer: Motion Designer: Catalina Wullich
Account director (agency): Michal Míka
Media director: Petra Pipková
Managing director: Jan Binar
Pr director: Marek Hanč, Ivo Půr, Denisa Morgensteinová, Lucie Grošaftová
Director of photography: Marko Iglic