SHOWCASE

PA & PI ARE BACK

Awards: Bronze Drum
Entry code: 0805002GD21
Agency: Effectivity, Bratislava
Advertiser / client: EKOTOPFILM/ENVIROFILM
Group: B. CONTENT, Native Advertising, Brand Integration, Sponsorships & Co-Promotions

Creative idea

One Day a remake of PA AND PI was announced. What is it? The most popular 80s series in Slovakia! Combining animated and filmed parts, the story was about two cat astronauts coming to the Planet Earth and discovering beautiful animals. But remake wasn’t a real remake. In cooperation with the Slovak Television we replaced the original footage of beautiful animals with Ekotopfilm films about the current state of the planet. Imagine all that busy people sitting in front of the TVs. Waiting for some childhood memories. Instead, they realized how our generation had destroyed the planet in 30 years.

Brand name: EKOTOPFILM/ENVIROFILM
Advertiser / client: EKOTOPFILM/ENVIROFILM
Product / service: International Festival of Sustainable Development Films
Campaign name: PA & PI ARE BACK
Agency network: INDEPENDENT AGENCY
Agency: Effectivity, Bratislava
Production company: TRU KRU, s.r.o.
Executive creative director: Peter Rajcak
Creative director: Peter Rajcak
Art director: Stefan Hellvis Klucka, Denisa Pajkosova, Zuzana Sedlak, Lukas Pompa
Copywriter: Katarina Noskajova, Sona Podstupkova, Peter Rajcak
Account director (agency): Zuzana Kovacikova
Music: Tomas Balak
Agency producer: Daniel Abraham
Post production: TRU KRU, s.r.o.
Post production producer: Michal Balla

Image
Play

Signup to our NEWSLETTER