Lifesaving Pea Soup

Creative idea

Hundreds of women seek medical advice by the time it is too late. Always being busy and not having time for preventive mammogram checkups. Thus, we came up with an unlikely solution, a unique type of media - instant pea soup which can help save women's lives.

Brand name: Ministry of health of Slovak republic in cooperation with Lidl Slovakia
Advertiser / client: Ministry of health of Slovak republic in cooperation with Lidl Slovakia
Product / service: Breast cancer campaign
Campaign name: Lifesaving Pea Soup
Agency network: LEO BURNETT
Agency: Wiktor Leo Burnett, Bratislava
Executive creative director: Peter Kacenka
Creative director: Ivana Paconova
Art director: Maria Karasova, Jozef Kyselica
Copywriter: Ivana Paconova, Ivana Vitekova
Designer: Ivana Kleinova, Stefan Nosko, Adriana Danekova
Strategic planner / strategist: Dominika Mudra