Fearless Donors

Creative idea

We created a visual language that would directly speak and engage one of the strongest, boldest communities in the country: bikers. We crafted a design language built on biker iconography: flames, thunder, bold lettering, organs reimagined as emblems of pride. Each illustration fused underground aesthetics with life-saving symbolism, turning most transplanted organs into heroic crests. The logo “Fearless Donors” functioned as a badge, reclaiming the insult and rebranding it as courage. Copy and visuals worked as one: provocative lines paired with rebellious designs to spark attention and respect. The system allowed for endless adaptability across mediums — an instantly recognizable identity that empowered motorcyclists to proudly spread the message.

Brand name: National Transplant Agency of Romania
Advertiser / client: National Transplant Agency of Romania
Product / service: Organ Donation Awareness
Campaign name: Fearless Donors 2025
Agency network: INDEPENDENT AGENCY
Agency: AIN'T Milan
Media agency: Green Communications Consulting
Digital agency: AIN'T
Additional company: Green Communication Consulting
Production company: Studio Set Film
Web address: https://transplant.ro/
Agency chief executive officer: Jorg Riommi
Chief creative officer: Jorg Riommi
Executive creative director: Ruxandra Papuc
Art director: Adrian Iota
Copywriter: Jorg Riommi, Ruxandra Papuc
Designer: Adrian Iota
Account director (agency): Ivanna Skulska-Lowe, Laura Moisa
Client account director: Guenadiy Vatachki
Managing director: Lavinia Chican
Pr director: Mihaela Oancea
Illustrator: Adrian Iota
Film production: Dan Mateescu, Alina David , Alexandra Zamfirescu
Director: Iustin Surpanelu
Director of photography: Iustin Surpanelu
Agency producer: Laura Moisa
Post production: Studio Set Film
Post production producer: Simona Macarie
Digital strategist: AIN'T
Digital creative: Evgen Verzunov
Event production: Studio Set Film
Additional company: Collaborator agency for project and production management - L-HAUS Productions PR & media relations - Green Communication Consulting Lavinia Chican - CEO Mihaela Oancea - PR director Project Partners: Cristian Hrubaru Bikers for Humanity Zetta NGO MotoAdn Moto Raliul Anual National LaRock music Festival