SHOWCASE

Hold My Beer, Ministry of Tourism!

Awards: Bronze Drum
Entry code: 24010GD21
Agency: Noble Graphics, Sofia
Advertiser / client: Carlsberg Bulgaria
Group: A. GENIUS LOCI/LOCAL SPIRIT

Creative idea

Pirinsko is a local beer brand in Bulgaria, famous for its mountain origins and picturesque nature scenes in its advertising. Its slogan “Fresh from the mountains” has been in use for over a decade. While Pirinsko does a great job at showing off great views of Bulgarian nature in its ads, the Ministry of Tourism doesn’t. The work of this institution has been criticized by the population and is deemed inadequate. Pirinsko decided to produce the first-ever commercial of a country made by a brand.

Brand name: Pirinsko
Advertiser / client: Carlsberg Bulgaria
Product / service: Beer
Campaign name: A love letter by Pirinsko
Agency network: TBWA WORLDWIDE
Agency: Noble Graphics, Sofia
Creative director: Maria Milusheva
Designer: Kaloyan Tinchev
Account director (agency): Alex Milov
Managing director: Ivo Altanov
Strategic planner / strategist: Zhelez Atanasov
Pr director: Angelina Angelova
Director of photography: Vladislav Terziiski

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