The Slovak National Confession

Creative idea

A conspiracy-driven Minister of Culture in Slovakia accused actors of the national theatre of being coordinated from abroad. Absurd, right? So the actors reacted by simply confessing to it - taking the minister’s words literally, intelligently mocking her while at the same time inviting people to the theatre.

Brand name: Open Culture
Advertiser / client: Open Culture
Product / service: Culture - Theater
Campaign name: The Slovak National Confession
Agency network: INDEPENDENT AGENCY
Agency: Mannschaft, Bratislava
Additional company: Free Andy
Agency chief executive officer: Matúš Kvas
Chief creative officer: Adam Marčan
Creative director: Adam Marčan
Art director: Adam Marčan, Jozef Jagušák
Copywriter: Juraj Bartoš, Adam Marčan, Adam Jánoš
Account director (agency): Adam Marčan
Client account director: Juraj Bartoš
Media director: Aleš Vojtásek