Make Poland Pretty Again

Entry code: C24003GD19Agency: McCann Worldgroup Poland WarsawAdvertiser / client: Mastercard
Group: C OOH (Out of home), C24 Retail & public services

Creative idea

Poland is a beautiful country spoiled by ugly signboards. This affects both small business and Mastercard. In order to change that we teamed up with NGO's specializing in urban aesthetics and launched www.dobryznak.org - a digital marketplace connecting merchants with designers and signboard makers. To promote it we initiated over 100 makeovers for those small business owners who decided to go cashless. Each new storefront is a work of art created by top Polish designers. Each one receives a Mastercard signature.

  • Brand name: Mastercard
  • Advertiser / client: Mastercard
  • Product / service: Mastercard
  • Campaign name: Make Poland Pretty Again
  • Agency network: MCCANN WORLDGROUP
  • Agency: McCann Worldgroup Poland Warsaw
  • Additional company: Traffic Design, PAPAYA.ROCKS
  • Production company: Craft Worldwide, Traffic Design
  • Web address: https://dobryznak.org
  • Executive creative director: Adrian Botan, Catalin Dobre, Marcin Sosiński
  • Creative director: Bartek Klimaszewski
  • Art director: Janina Szwykowska, Bartosz Włodarczyk
  • Copywriter: Małgorzata Garapich Nowicka, Łukasz Kołakowski, Zbigniew Marczak
  • Designer: Bartosz Włodarczyk, Agata Pietraszko, Paweł Ryżko, Grupa Projektor, Misty Czuż, Maciej Połczyński, Eugenia Tynna, Jarosław Michalski
  • Account director (agency): Małgorzata Tereszczenko
  • Client account director: Marta Życińska, Jerzy Hołub, Marta Borówka
  • Managing director: Wojciech Borowski
  • Strategic planner / strategist: Marcin Samek, Paweł Sitnicki
  • Pr director: Anna Marciniak, Solski PR
  • Photographer: Rafał Kołsut
  • Film production: PAPAYA.ROCKS
  • Director: Martin Rath
  • Director of photography: Michał Dymek, Michał Łuka, Tomasz Ziółkowski
  • Music: Music: Universal Production
  • Screenwriter: Justa Robotycka
  • Agency producer: Kacper Sawicki, Paweł Bondarowicz, Grzegorz Hałka
  • Post production: Anna Garncarczyk, Rafał Jastrzębski
  • Post production producer: Coloroffon, Aneta Wyszyńska - Uryś
  • Digital production: Julia Guz