SHOWCASE

Make Poland Pretty Again

Awards: Shortlist
Entry code: C24003GD19
Agency: Mastercard
Advertiser / client: McCann Worldgroup Poland Warsaw
Group: C OOH (Out of home), C24 Retail & public services

Creative idea

Poland is a beautiful country spoiled by ugly signboards. This affects both small business and Mastercard. In order to change that we teamed up with NGO's specializing in urban aesthetics and launched www.dobryznak.org - a digital marketplace connecting merchants with designers and signboard makers. To promote it we initiated over 100 makeovers for those small business owners who decided to go cashless. Each new storefront is a work of art created by top Polish designers. Each one receives a Mastercard signature.

Brand name: Mastercard
Advertiser / client: Mastercard
Product / service: Mastercard
Campaign name: Make Poland Pretty Again
Agency network: MCCANN WORLDGROUP
Agency: McCann Worldgroup Poland Warsaw
Additional company: Traffic Design, PAPAYA.ROCKS
Production company: Craft Worldwide, Traffic Design
Web address: https://dobryznak.org
Executive creative director: Adrian Botan, Catalin Dobre, Marcin Sosiński
Creative director: Bartek Klimaszewski
Art director: Janina Szwykowska, Bartosz Włodarczyk
Copywriter: Małgorzata Garapich Nowicka, Łukasz Kołakowski, Zbigniew Marczak
Designer: Bartosz Włodarczyk, Agata Pietraszko, Paweł Ryżko, Grupa Projektor, Misty Czuż, Maciej Połczyński, Eugenia Tynna, Jarosław Michalski
Account director (agency): Małgorzata Tereszczenko
Client account director: Marta Życińska, Jerzy Hołub, Marta Borówka
Managing director: Wojciech Borowski
Strategic planner / strategist: Marcin Samek, Paweł Sitnicki
Pr director: Anna Marciniak, Solski PR
Photographer: Rafał Kołsut
Film production: PAPAYA.ROCKS
Director: Martin Rath
Director of photography: Michał Dymek, Michał Łuka, Tomasz Ziółkowski
Music: Music: Universal Production
Screenwriter: Justa Robotycka
Agency producer: Kacper Sawicki, Paweł Bondarowicz, Grzegorz Hałka
Post production: Anna Garncarczyk, Rafał Jastrzębski
Post production producer: Coloroffon, Aneta Wyszyńska - Uryś
Digital production: Julia Guz

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