Dream The Hockey Dream

Entry code: D32004GD19Agency: Wiktor Leo Burnett, BratislavaAdvertiser / client: Slovak Ice Hockey Federation
Group: D Audio, D32 Media, Culture & Entertainment

Creative idea

The Ice Hockey World Junior Championship took place during Christmas in Canada once again and this caused time shift in Slovakia. We decided to lull hockey fans during the day, so they could avoid difficult Christmas activities and be wide awake for the night games of hockey. We utilized the most famous Slovak lullabies, adapted them into hockey versions, recorded them in the studio and aired them on the radio. But we also managed to get them into the radio playlist, when the radio presenters were lulling their audience to make them sleep before the awaited night game.

  • Brand name: Slovak Ice Hockey Federation
  • Advertiser / client: Slovak Ice Hockey Federation
  • Product / service: Ice Hockey World Junior Championship
  • Campaign name: Hockey Lullabies
  • Agency network: LEO BURNETT
  • Agency: Wiktor Leo Burnett, Bratislava
  • Executive creative director: Peter Kacenka
  • Creative director: Peter Kacenka, Stefan Andrejco
  • Copywriter: Richard Hanzlik, Kristina Pavlendova
  • Music: Vlado Bajko Bajnoci, Katarina Koscova, Daniel Spiner
  • Additional company: Account Manager: Misa Kolrusova