Union’s d.glass

Entry code: E38006GD19Agency: Agencija 101, LjubljanaAdvertiser / client: Pivovarna Laško Union
Group: E Digital & mobile, E38 Social networking solutions & community sites

Creative idea

The GOT saga was about to end and we decided to use the fact that Union has a dragon in the core of its visual identity. On the first summer day we launched a social media campaign attracting our viewers with a special beer glass. Users connected the dots and applauded the idea, although we had absolutely no connections with HBO’s series. The social media first campaign achieved huge viral attention,reaching 35% of Slovenia’s social media users (organic reach) with just 2 posts and created a long list of users that wanted their unique dragon’s beer glass piece.

  • Brand name: Pivovarna Laško Union
  • Advertiser / client: Pivovarna Laško Union
  • Product / service: Union
  • Campaign name: Union’s d.glass
  • Agency network: INDEPENDENT AGENCY
  • Agency: Agencija 101, Ljubljana
  • Web address: https://www.facebook.com/Pivovarna.Union/videos/570756233448835/
  • Creative director: Matjaž Germ
  • Art director: Primož Kos
  • Copywriter: Jure Korenč
  • Designer: Neja Kalan
  • Account director (agency): Anja Šeme Todorović
  • Additional company: Uroš Svenšek, Digital Expert Estera Premk, Social Media Manager Tina Slivnik, Project Manager Tjaša Kožar, Project Manager Assistant Client: Ajda Jurkas, Senior Brand Manager Nina Tomše, Brand Manager