Union’s d.glass
Creative idea
The GOT saga was about to end and we decided to use the fact that Union has a dragon in the core of its visual identity. On the first summer day we launched a social media campaign attracting our viewers with a special beer glass. Users connected the dots and applauded the idea, although we had absolutely no connections with HBO’s series. The social media first campaign achieved huge viral attention,reaching 35% of Slovenia’s social media users (organic reach) with just 2 posts and created a long list of users that wanted their unique dragon’s beer glass piece.
Brand name: Pivovarna Laško Union
Advertiser / client: Pivovarna Laško Union
Product / service: Union
Campaign name: Union’s d.glass
Agency network: INDEPENDENT AGENCY
Agency: Agencija 101, Ljubljana
Web address: https://www.facebook.com/Pivovarna.Union/videos/570756233448835/
Creative director: Matjaž Germ
Art director: Primož Kos
Copywriter: Jure Korenč
Designer: Neja Kalan
Account director (agency): Anja Šeme Todorović
Additional company: Uroš Svenšek, Digital Expert
Estera Premk, Social Media Manager
Tina Slivnik, Project Manager
Tjaša Kožar, Project Manager Assistant
Client:
Ajda Jurkas, Senior Brand Manager
Nina Tomše, Brand Manager