Hockey Lullabies

Entry code: S012GD19Agency: Wiktor Leo Burnett, BratislavaAdvertiser / client: Slovak Ice Hockey Federation
Group: S Activation

Campaign idea

The Ice Hockey World Junior Championship took place during Christmas in Canada once again and this caused time shift in Slovakia. We decided to lull hockey fans during the day, so they could avoid difficult Christmas activities and be fully awake for the night games of hockey. All that with hockey lullabies on radio, via online video, first hockey ASMR video and radio contest.

  • Brand name: Slovak Ice Hockey Federation
  • Advertiser / client: Slovak Ice Hockey Federation
  • Product / service: Ice Hockey World Junior Championship
  • Campaign name: Hockey Lullabies
  • Agency network: LEO BURNETT
  • Agency: Wiktor Leo Burnett, Bratislava
  • Executive creative director: Peter Kacenka
  • Creative director: Peter Kacenka, Stefan Andrejco
  • Art director: Tomas Hlavaty
  • Copywriter: Richard Hanzlik, Kristina Pavlendova
  • Music: Vlado Bajko Bajnoci, Katarina Koscova, Daniel Spiner
  • Additional company: Account Manager: Misa Kolrusova