Hockey Lullabies

Campaign idea

The Ice Hockey World Junior Championship took place during Christmas in Canada once again and this caused time shift in Slovakia. We decided to lull hockey fans during the day, so they could avoid difficult Christmas activities and be fully awake for the night games of hockey. All that with hockey lullabies on radio, via online video, first hockey ASMR video and radio contest.

Brand name: Slovak Ice Hockey Federation
Advertiser / client: Slovak Ice Hockey Federation
Product / service: Ice Hockey World Junior Championship
Campaign name: Hockey Lullabies
Agency network: LEO BURNETT
Agency: Wiktor Leo Burnett, Bratislava
Executive creative director: Peter Kacenka
Creative director: Peter Kacenka, Stefan Andrejco
Art director: Tomas Hlavaty
Copywriter: Richard Hanzlik, Kristina Pavlendova
Music: Vlado Bajko Bajnoci, Katarina Koscova, Daniel Spiner
Additional company: Account Manager: Misa Kolrusova