HIV Awareness Campaign

Entry code: Z15003GD19Agency: Tazefikir / IstanbulAdvertiser / client: Gilead Sciences
Group: Z Social Good, Z15 Profit social good

Campaign idea

HIV is still a taboo in Turkey. People hesitate to talk about it and even ask it to a doctor. So, we designed our campaign 'My Greatest Affection' in order to make HIV more speakable among the society. In the film, we witness the story of a HIV+ person, Furkan Balci. He talks about his affection and his daily life. Until the end of the video, as the audience, we feel sorry for him. But there is an unexpected final waiting the audience at the end.

  • Brand name: Gilead Sciences
  • Advertiser / client: Gilead Sciences
  • Product / service: HIV Awareness
  • Campaign name: My Greatest Affection
  • Agency network: INDEPENDENT AGENCY
  • Agency: Tazefikir / Istanbul
  • Production company: Voltran
  • Web address:
  • Executive creative director: Caglar Gozuacik
  • Creative director: Kerem Onucak, Guven Haktanir, Sadik Sakin
  • Art director: Fatih Moray, Gozde Bayraktar
  • Copywriter: Orçun Alcin
  • Account director (agency): Aysun Tumok, Cagri Piskinoglu, Betul Buyukyildiz
  • Client account director: Dilara Firat, Toros Sahin
  • Film production: Voltran
  • Director: Selim Demirdelen
  • Agency producer: Onder Kaymak