HIV Awareness Campaign

Šifra: Z15003GD19Agencija: Tazefikir / IstanbulNaročnik komunikacij: Gilead Sciences
Skupina: Z Social Good, Z15 Profit social good

Ideja kampanje

HIV is still a taboo in Turkey. People hesitate to talk about it and even ask it to a doctor. So, we designed our campaign 'My Greatest Affection' in order to make HIV more speakable among the society. In the film, we witness the story of a HIV+ person, Furkan Balci. He talks about his affection and his daily life. Until the end of the video, as the audience, we feel sorry for him. But there is an unexpected final waiting the audience at the end.

  • Ime znamke ali podznamke: Gilead Sciences
  • Naročnik komunikacij: Gilead Sciences
  • Izdelek / storitev: HIV Awareness
  • Ime kampanje: My Greatest Affection
  • Agencijska mreža: INDEPENDENT AGENCY
  • Agencija: Tazefikir / Istanbul
  • Produkcijska hiša: Voltran
  • Spletni naslov: https://www.youtube.com/watch?v=hXi4lZeYzwM
  • Izvršni kreativni direktor: Caglar Gozuacik
  • Kreativni direktor: Kerem Onucak, Guven Haktanir, Sadik Sakin
  • Umetniški direktor: Fatih Moray, Gozde Bayraktar
  • Tekstopisec: Orçun Alcin
  • Direktor projektov: Aysun Tumok, Cagri Piskinoglu, Betul Buyukyildiz
  • Direktor odnosov z naročniki: Dilara Firat, Toros Sahin
  • Filmska produkcija: Voltran
  • Režiser: Selim Demirdelen
  • Producent - agencija: Onder Kaymak