Save One Life to Save Many

Entry code: Z15009GD19Agency: Adell Taivas Ogilvy VilniusAdvertiser / client: Lietuvos Draudimas
Group: Z Social Good, Z15 Profit social good

Campaign idea

Despite obvious importance of first aid, it's not a popular topic. The idea was to tell a one-year old story but also make it about NOW and RELEVANT. The documentary film was created showing how much impact the saving of one man’s life actually makes. The journalistic approach to the topic helped the story to earn free media exposure, created an emotional appeal, and encouraged the audience to share their stories and join the dialogue about first aid. Next to it, a PR campaign was launched together with free first aid courses all around the country.

  • Brand name: Lietuvos Draudimas
  • Advertiser / client: Lietuvos Draudimas
  • Product / service: Insurance
  • Campaign name: Save One Life to Save Many
  • Agency network: OGILVY & MATHER
  • Agency: Adell Taivas Ogilvy Vilnius
  • Web address: https://www.youtube.com/watch?v=4gWW1w8dmj8&t=85s
  • Executive creative director: Dominykas Žilėnas, Tomas Karpavičius
  • Creative director: Dominykas Žilėnas, Tomas Karpavičius
  • Art director: Indrė Namikaitė
  • Copywriter: Justas Rožėnas
  • Account director (agency): Darius Ledauskas
  • Client account director: Rita Puzienė
  • Film production: Unė Liandzbergytė, Jurgita Babilčiūtė
  • Director: Lina Vonsavičiūtė
  • Director of photography: Algirdas Vaičaitis, Domas Merkliopas, Mindaugas Kazlas, Tadas Marcinkevičius, Einaras Eringis
  • Additional company: Creative Director: Raimondas Kavaliauskas