OK GO — Upside Down & Inside Out Agency: TutkovBudkov, Volgograd Advertiser: S7 Airlines Group: S. Branded content
Shortlist,Silver Drum

Creative idea explanation

S7 is an innovative and modern airline that thinks outside the box and celebrates dreamers and modern thinkers. OK GO is a band with the most improbable dreams. The agency united them both under a lyric from the band’s latest single, “Gravity is just a habit”, creating an ambitious branded content music video entirely in zero gravity aboard a reduced gravity aircraft: 3 weeks of shooting, 21 flights, 135 minutes in zero g. The video is a testament to the limitless power of dreams and imagination. Because there is nothing you cannot challenge — even the basic concepts. Even gravity.

Advertiser:
S7 Airlines
Campaign name:
S7 Airlines #GravitysJustAHabit
Entrant:
TutkovBudkov
Country:
RUSSIA
Brand name:
S7 Airlines
Product/service:
S7 Airlines
Art Director:
Dmitry Kostuchenko, Nikolay Ivanov
Executive Creative Director:
Dmitry Tutkov
Copywriter:
Ena Shilyaeva
Photographer:
Nikolay Ivanov
Account Director / Manager:
Sergey Polyakov
Client Account Director / Manager:
Konstantin Belyakov
Post production:
Therapy Studios, Visual Creatures
Music:
OK Go
Director:
Damian Kulash, Trish Sie
Director of Photography:
Evgeniy Ermolenko
URL:
https://www.facebook.com/okgo/videos/10153210535420683/