S7 is an innovative and modern airline that thinks outside the box and celebrates dreamers and modern thinkers. OK GO is a band with the most improbable dreams. The agency united them both under a lyric from the band’s latest single, “Gravity is just a habit”, creating an ambitious branded content music video entirely in zero gravity aboard a reduced gravity aircraft: 3 weeks of shooting, 21 flights, 135 minutes in zero g. The video is a testament to the limitless power of dreams and imagination. Because there is nothing you cannot challenge — even the basic concepts. Even gravity.