The Sign

Šifra: C26002GD19Agencija: Publicis Italy, MilanNaročnik komunikacij: The Coca Cola Company
Skupina: C OOH (Out of home), C26 Corporate advertising

Kreativna ideja

The world is choking on waste. Data is disheartening: 80% of what we throw away could have a new life, if only separated properly. But research reveals people are already willing to do so: separate collection goes up by 141% when appropriate bins are made easier to find. That’s why Coca-Cola transformed its most iconic visual element, the Ribbon, in billboards that pointed to the closest recycling bins, turning easy-to-find in easy-to-use. The campaign involved 22 different major cities. First results show that 85% of cans have been collected separately, a significant +48% in comparison with the previous year.

  • Ime znamke ali podznamke: The Coca Cola Company
  • Naročnik komunikacij: The Coca Cola Company
  • Izdelek / storitev: Coca Cola
  • Ime kampanje: The Sign
  • Agencijska mreža: PUBLICIS
  • Agencija: Publicis Italy, Milan
  • Izvršni kreativni direktor: Davide Boscacci
  • Umetniški direktor: Andrea Raia
  • Tekstopisec: Matteo Gatto
  • Direktor projektov: Lorenza Montorfano, Marcia Carneiro
  • Ilustrator: Davide Barco
  • Druge sodelujoče agencije oz. Partnerji: CCO Publicis WW & CCO Publicis Groupe Italy - Bruno Bertelli CCO Publicis Italy - Cristiana Boccassini CEE Portfolio and Growth Director - Romain Maillard CEE IMC Director - Dmitry Muzychenko CEE Content Excellence Director - Monica Alvarez CEE Content Excellence Manager - Desirèe Ferrari CCO Publicis Groupe Romania and Central & Eastern Europe - Jorg Riommi