The speed of the Monkey

Šifra: D28004GD19Agencija: McCann PragueNaročnik komunikacij: Coca-Cola
Skupina: D Audio, D28 Food & Drinks

Kreativna ideja

Sprite believes in refreshing positivity. So much so that the current campaign it’s called #iloveyouhater, pleading for positivity even against all odds, in front of prejudice, in front of adversity. Like bullying. A still – unfortunately – omnipresent phenomenon youngsters have to face daily. We’ve consulted several anti-bullying charities for guidance and found that there are more mental techniques to lessen the impact of bullying. So, we came up with ‘The Sprite School of Mental Martial Arts’ idea. A series of fun & useful radio spots, that’ll inspire youngsters to better cope with bullying.

  • Ime znamke ali podznamke: Sprite
  • Naročnik komunikacij: Coca-Cola
  • Izdelek / storitev: Sprite
  • Ime kampanje: Mental Martial Arts
  • Agencijska mreža: MCCANN WORLDGROUP
  • Agencija: McCann Prague
  • Druge sodelujoče agencije oz. Partnerji: McCann Birmingham
  • Izvršni kreativni direktor: Razvan Capanescu
  • Kreativni direktor: Filip Kukla
  • Tekstopisec: Filip Kukla, Ales Brichta, Tereza Hendry, Razvan Capanescu, Joe Ivory, Jamie Buckingham
  • Direktor projektov: Martin Petrásek
  • Strateški medijski načrtovalec: Jan Suda
  • Producent - agencija: Jitka Baldwin
  • Druge sodelujoče agencije oz. Partnerji: Account Manager: Patrik Rymes Audio studio: Sype Studios CEE Creative Director: Catalin Dobre Creative Excellence Manager Europe: Carmen Bistrian PR & Communications Manager: Alice Reindlova