The Creative Business Excellence jury will be led by Adam Kerj, Chief Creative Officer for Europe at Accenture Song from Denmark.
Joining him in evaluating the works will be the esteemed jury members:
Joeri Bakker, Managing Director, Experience, Dentsu Creative Amsterdam, The Netherlands
Victoria Blinova, Strategic Partner Manager, YouTube, Google, UK
Penny Brook, Chief Executive Officer and Founding Reimaginer, Sustainnovate, Former CMO, Canada Goose, Switzerland
Aliyar Huseynov, Brand Operations Director, Procter & Gamble, Caucasus & Central Asian Republics
Laura Legrenzi, Global Senior Director, Shopper and Consumer Content, The Coca-Cola Company, Italy
Gergely Marosi, Chief Creative Officer, Mito Creative, Hungary
Ana Milas, Global Paid Content Manager, LELO, Croatia
Tom Morton, Founder, Narratory Capital, USA
Conrad Persons, President, Grey, UK
Maria Todorova, Founder, Chief Executive Officer and Chief Creative Officer, NEXT-DC, Bulgaria
"Creativity and human ingenuity are crucial for brands and businesses to thrive in a rapidly changing culture facing evolving technology. As President of the Creative Business Excellence jury at Golden Drum 2024, I am thrilled and honored to connect with a brilliant and diverse group of individuals to explore and celebrate work that engages the changing nature of brands," stated Adam Kerj, Chief Creative Officer for Europe at Accenture Song.
The Creative Business Excellence Drum Section with the new B2B Group
The CREATIVE BUSINESS EXCELLENCE section celebrates the creative business solutions that have made an impact on brands, projects, or customer experiences. This group is intended to show business excellence in a creative way, and to award the works that demonstrate exceptional solutions that have reshaped the business industry and achieved quantifiable business results. During judging, the following criteria will be considered: creative idea & strategy, experience & implementation, data showing concrete business results. Entries lacking business results will not be considered for awards in this section.
This section has 8 groups each with multiple categories: Brand Building; Creative Effectiveness; e/mCommerce, Community & Use of Experience; Sustainable Business Solutions; Activation; Content; Innovation and the newly added B2B group.
Competition is open for entries. Super Early Bird Entry Fee runs until 26 April.